Little Bear Oso has Toothache is the first subject that has been realized of the Little Bear Oso project. The purpose of Little Bear Oso has Toothache is helping children reducing their fears for dentists. This is approached in a entertaining way, so that the children won’t lose their attention. They are following a funny story with Little Bear Oso, but subconsciously they also learn that they do not have to be afraid of dentists. By repeating and playing the anxious situation in a fun way, the situation and memories can be turned into something positive.
Little Bear Oso is meant to be a friend for children. Someone who can hold their hand and someone who the child can feel save with. The Little Bear Oso project has been designed in such a way that the bear can be everywhere with and especially for the children. Think of areas such as at home, waiting rooms and treatment rooms. This gives the child a safe and familiar feeling.
In the beginning of the story Little Bear Oso gets toothache after to much snacking. He tries to pull his own tooth out in a funny manner, but ofcourse he doesn’t succeed. eventually he ends up at the dentist’s office and the dentist turns out not to be scary at all. The dentist is super nice and helps him by immediately taking away his pain. This is how Little Bear Oso and the children learn that the dentist is not scary at all.
This project consists of several products. These products are available in different packages and some products will be available separately. The products are described below. The animation offers distraction and entertainment, but it also shows the children that is not necessary to be afraid of the dentist. The children’s book repeats this story so children can repeat this story by reading, looking at pictures and the story can be read by parents to their children. The treatment cards explain in six steps how, for example, the routine check-up works and which instruments the dentist will use. The cards help the children feeling that they have more control because they know how long it takes and what will happen during the check-up. The children can keep a pluche toy of Little Bear Oso with them for support, safety and play. The doctors can wear enamel pins of Little Bear Oso to show the children that they are working with Little Bear Oso and that they understand the children. This way Little Bear Oso can be everywhere for the children, at home and at the dentist’s office during treatments.
Children can feel safe and learn to understand Dentistry together with Little Bear Oso.